Â鶹¹ÙÍø

Search options
Home / Academics /

Master of Business Administration
Marketing Concentration

In this section

Program Overview

Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from Â鶹¹ÙÍø & Wales University, you’ll develop your leadership and business skills to excel in your career in marketing.

Our MBA degree program with a marketing concentration provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.

You’ll develop an understanding of various functional strategies to create and deliver value propositions throughout the program and your career in marketing. You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. In addition, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.

You’ll deliver interactive and omnichannel customer experiences that put customers at the center of all decisions — an integral part of many marketing functions. You’ll learn from expert faculty members with years of professional experience throughout the program.

The opportunities for marketing and digital marketing careers have never been greater. This program provides students with the understanding that strong brand positioning, strategy, stakeholder management, and authenticity provide the context for tactical and operational decisions in business. PROFESSOR JOHN KRUPA

Sample Courses

  • Advertising & Promotional Strategies
  • Effective Leadership
  • Digital Analytics for Marketing Managers
  • Marketing in the Digital Environment
  • Social Media & Internet Marketing
  • Strategic Marketing

For a full course listing, visit the Â鶹¹ÙÍø Catalog:

Featured MBA in Marketing Faculty

Professor John Krupa
John Krupa

Professor

Professor Krupa has held positions in marketing, sales management, selling, counseling, consulting and education. His underlying philosophy is that people have unlimited potential.

Martin Sivula Ph.D.
Martin Sivula

Lecturer

Sivula has been with Â鶹¹ÙÍø since 1985, starting out as the director of academic computing; he currently serves as a professor of research and statistics.

Professor Kristen Regine
Kristen Regine

Professor

Regine comes from the industries of marketing and retail, with expertise on consumer behavior, trends in the retail industry and consumer protection.

Faculty Contact

PROVIDENCE

Professor John Krupa
401-598-4482
Email

A row of typographic badges representing Â鶹¹ÙÍø’s 2023-24 rankings (left-right): U.S News,

8 Abbott Park Place, Providence, RI 02903

800-342-5598

© Â鶹¹ÙÍø & Wales University

Notice of Nondiscrimination

Â鶹¹ÙÍø & Wales University (Â鶹¹ÙÍø) admits students of or with any age, color, disability, ethnic and national origin, gender, gender identity, genetic information, marital or parental status, race, religion, sex, sexual orientation, veteran status, or any other legally protected category to all the activities, privileges, programs, and rights generally accorded or made available to students at the university. Â鶹¹ÙÍø does not discriminate on the basis of age, color, disability, ethnic and national origin, gender, gender identity, genetic information, marital or parental status, race, religion, sex, sexual orientation, veteran status, or any other legally protected status, in administration of its admissions policies, educational policies, loan and scholarship programs, and athletic or any other school-administered programs. Inquiries regarding the university’s nondiscrimination policies may be directed to the university’s Title IX Coordinator. .